COLOUR UP YOUR DIET WITH ANTHOCYANINS

Anthocyanins (pronounced anth-o-sy-an-ins) are naturally-occurring pigments responsible for the bright colours in fruits and especially berries. As protective compounds, their role is to shield plants from everything that the environment throws at them.

Anthocyanins, and particularly those present in blackcurrants, have a unique bioactive profile and punch above their weight because of their exceptional nutritional value.

One of the ground-breaking discoveries in nutritional science, anthocyanins are exciting international health experts and researchers, because of their universal potential for supporting human health and the meaningful contribution they can make to daily life.

POWERED BY NEW ZEALAND SUNLIGHT

These ‘colour warriors’ are stimulated by extremes of temperature, altitude and ultraviolet sunlight. The deeper and darker the colour, the higher the concentrations of anthocyanins.

New Zealand’s intense sunlight and long summer days, combined with cold winters and pristine environment, provide unique growing conditions for blackcurrants. The result? A berry fruit packed with anthocyanins and 1.5 times more than its European counterparts.

BLOCKBUSTER BERRIES, THANKS TO NATURE

The clue is in the name – ‘black-currant’ – which takes high rank in the berry world because of its superior anthocyanin levels compared to other berry fruits. This is especially true with New Zealand-grown blackcurrants.

Blackcurrants are special for more than this reason alone, containing very specific combinations and concentrations of anthocyanins, making them unique to any other berry.

A SUPERIOR SOURCE OF ANTHOCYANINS

CurraNZ New Zealand-grown blackcurrants are world-beaters for their anthocyanin concentrations when compared to other high-ranking fruits and berries.

RECOMMENDED BY EXPERTS

Over a decade of studies has led researchers to conclude that dark purple berry anthocyanins, such as those concentrated in CurraNZ, should be considered as daily dietary essentials, because of their positive array of benefits that support human health.

CRAFTED BY THE FORCES OF NATURE IN NEW ZEALAND

New Zealand is known for its purity and abundance of natural resources. Our blackcurrants are grown in the Canterbury Plains of the South Island, nestled at the foot of the famous Southern Alps.

Plants generate anthocyanins when the ‘going gets tough’. This region’s cold winters, long, hot summers and strong ultraviolet sunlight create the perfect seasonal incubator for blackcurrants. This is why New Zealand varieties possess many times more of these phenolic compounds compared to non-New Zealand cultivars.

ANTHOCYANINS AND THEIR RISE TO PROMINENCE IN RESEARCH

Interest in anthocyanins has increased dramatically in the last decade, with over 11,000 published papers now featuring in the scientific literature.

At Health Currancy, our research contribution, focusing on the CurraNZ™ anthocyanin extract, has been at the forefront of making key scientific advances in the understanding of blackcurrants for health and fitness consumers.

CurraNZ™ is the most extensively researched blackcurrant supplement of its type on the international market and sets the global standard.