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European trophy completes full house of prestigious international awards for CurraNZ
on May 06, 2022
Team CurraNZ is celebrating after winning the coveted Nutra Ingredients Europe Sports Nutrition Product of the Year Award, 2022.
This trophy completes a remarkable clean sweep of Nutra Ingredients awards, after winning this category in Asia in 2020 and USA in 2021.
The award celebrates the best branded or own-label supplements, functional foods and beverages positioned to enhance athletic performance and recovery in the nutraceutical market in each territory.
CurraNZ was also a finalist in the keenly-fought Sports Nutrition Ingredient category, which recognises the best raw materials for enhancing performance, boosting recovery or aiding endurance for the sports and active nutrition industries.The subject of a rapidly-expanding portfolio of over 30 published studies on exercise, performance, recovery and health, our first-to-market Informed-Sport certified supplement is used by some of the world’s leading sports teams and athletes.
The judges noted: “The body of solid sports nutrition research, proving the fast-acting potency of CurraNZ, impressed the judges.
“Performance and recovery wise, the panel believe CurraNZ is an offering worthy of attention from elite athletes and everyday sports enthusiasts.”
It adds to the growing reputation of the CurraNZ brand, which recently announced a high-profile collaboration with leading British supplement company, Healthspan Elite, (above) who have launched an official All Blacks supplement in three countries, using the CurraNZ extract.
Fleur Cushman (pictured left), founder and director of Health Currancy Ltd, says: “I'm ecstatic to win this European award, which completes our full house of ‘Nutra’ Sports Nutrition Product titles, it feels like our ‘Grand Slam’ moment!
“Ten years ago when I started on this blackcurrant journey, little was known about the properties of these unique New Zealand berry-fruits for health, sports performance or muscle recovery.
“Thanks to the incredible work of British researchers, we are unlocking the product’s array of properties for performance, fat burning, muscle recovery and cardio-metabolic health.
“We are very proud of our product and it's tremendous to receive industry recognition, and to win in a highly competitive category, against an impressive line-up of sports nutrition products, whom we hold in the highest regard."
To read our latest study, published in March, click here
