Plant power at its best - the rockstar actives in CurraNZ products
We all want our food to work harder for us, so this week, we take a look at the important plant compounds that are designed to protect their hosts against the forces of nature.
Anthocyanins (pronounced anth-o-sy-an-ins) are naturally-occurring pigments responsible for the bright colours in fruits and especially berries - and the hero ingredient in all CurraNZ products.
They belong to the flavonoid group of polyphenol phytochemicals, which are among the most important phenolics in foods.
They protect plants against environmental stressors, such as ultraviolet light and extreme temperatures.
As protective compounds, their role is to shield plants from everything that the environment throws at them.
These ‘colour warriors’ are stimulated by extremes of temperature, altitude and ultraviolet sunlight. The deeper and darker the colour, the higher the concentrations of anthocyanins.
New Zealand’s intense ultra-violet sunlight and long summer days are responsible for producing the world’s most bioactive-dense blackcurrant (or berry for that matter) with 1.5 times more anthocyanins than its European counterparts.
Anthocyanins and their rise to prominence in research
Interest in anthocyanins has increased dramatically in the last decade, with over 11,000 published papers now featuring in the scientific literature.
At Health Currancy, our international health and exercise research contribution, focusing on the CurraNZTM anthocyanin extract, has been at the forefront of making key scientific advances in the understanding of blackcurrants for consumers globally.
CurraNZ is the most extensively researched blackcurrant supplement of its type on the international market and sets the global standard.
EnzansTM – Extraordinary NZ Anthocyanins
For all their super powers, Anthocyanins are notoriously challenging compounds to preserve. Sensitive to heat, moisture, light and soluble in water, they degrade quickly, even when left to their own devices as a freshly squeezed juice.
Key to the performance of CurraNZ is our shelf-stable supplement, thanks to our specially crafted extract that heroes the anthocyanins.
We take great care, using modern drying technology with our ‘small but mighty’ berries, to produce an extract that retains all the originating anthocyanins.
The result? A shelf-stable ingredient that sets our supplement apart for its outstanding specificity and quality, that delivers results time and again for consumers.
Only CurraNZ contains EnzansTM, key identifiers of the supplement’s actives that sets our product apart for its research-backed properties.